The REAL secret- why startups fail - the “2&2″ rule

Sometimes it’s called “being undercapitalized.”  Others say, “lack of funds.”  By any other name, it means running out of money.  If you are ready for chiropractic practice startup, you need to know the 2&2 rule:

Here’s the 2&2 rule:  It will take you TWO TIMES as long to make your practice profitable as you think it will.  And it will cost you TWO TIMES as much to run your business as you thought.

To minimize the 2&2 rule, OVER-estimate expenses and UNDER-estimate sales.  And you might be about half right.

Another way to minimize the 2&2 rule is to estimate a large amount for “Miscellaneous”  or unanticipated expenses.  Some experts say you should put as much as 10 percent of your monthly expense budget into this figure.

If you use the Planning for Practice Success spreadsheets, you can be assured of including many common expenses.  We have even added a calculation for the credit card discount, so you can get a better estimate of this cost of doing business.

For more information on buying Planning for Practice Success, go to www.dcpracticesuccess.com